Standard Campaign
- Professional LinkedIn branding
- 200+ targeted leads guaranteed
- 40+ booked appointments guaranteed
- The Machine lead organizer
- Live appointment support and lead qualification
- Strategy calls with Terry every three weeks
For Standard campaign clients
Upgrade your Standard campaign with Custom Scripting.
You already have the TLN system moving. Custom Scripting helps that system speak directly to the exact market you want to win.
200+
targeted leads already included in Standard
40+
booked appointments already guaranteed
$1,200
paid-in-full Custom Scripting upgrade
Start here
Watch the Custom Scripting upgrade presentation.
This short presentation is for Standard clients deciding whether the campaign should launch with custom niche-specific language before outreach begins.
- See why the branding process is the right time to upgrade.
- Compare Standard language with Custom Scripting.
- Decide whether to add Custom Scripting before launch.
The decision
Standard gets the engine running. Custom Scripting sharpens what the engine says.
This page is for clients who have already purchased Standard, especially if you are in the branding process with Felicia.
Standard gives you the operating system around LinkedIn prospecting. Custom Scripting adds niche-specific language built around your ideal client, your offer, your voice, and the market you want to reach.
Standard vs Custom
You keep everything in Standard. The upgrade adds the custom language layer.
This is not a separate campaign from scratch. It is the Custom Scripting layer added to your Standard campaign before launch.
Custom Scripting
- Everything in your Standard campaign
- Custom niche-specific outreach language
- Buyer Blueprint messaging
- Follow-up language built around your market
- Messaging shaped from your branding call with Felicia
- More specific resonance with the prospects you want
Why now
The branding process is the best time to upgrade.
Felicia is already capturing the raw material: your ideal client, market, positioning, voice, and offer. Custom Scripting turns that strategy into the words prospects actually see.
01
Questionnaire
Give the TLN team context before the brand work starts.
02
Branding call
Felicia captures the niche, offer, voice, and market language.
03
Buyer Blueprint
The ideal prospect's world is turned into usable messaging.
04
Custom scripts
Connection and follow-up scripts are built around the niche.
05
Launch
The campaign starts with the sharper message from day one.
See the difference
Standard is professional. Custom feels written for them.
Same respectful tone. Different level of recognition.
Professional, but broad
Hi [First Name],
Thanks so much for connecting! I enjoy meeting professionals who are passionate about what they do.
Feel free to stay in touch as you browse my profile to get a sense of what I do and who I serve. If it resonates, I'd love to set up a quick call to explore whether we might create real value for each other.
Would love to learn a bit more about what you're focused on.
Specific, personal, and market-aware
Hi [First Name],
Thanks for connecting! I work with fellow Michigan State University Alumni who are busy professionals and want to be more intentional about their financial planning.
I'd love to learn a bit more about what's important to you right now, and share how I've been helping fellow Spartans build stronger financial plans.
Would you be open to a quick, no-pressure conversation?
Campaign math
Better resonance can change what the same lead flow produces.
In the sales-page example, the same 55 intro calls create a very different number of discovery calls when the message is more specific.
This is example math, not a guarantee. Use your own appointment, close-rate, and revenue assumptions.
Example campaign math
Standard
Custom
Intro calls booked
55
55
Discovery-call conversion
35%
70%
Discovery calls
19
39
Closed cases at 25%
5
10
Revenue at $3,000 average commission
$15,000
$30,000
Buyer Blueprint
The Blueprint turns a niche into usable language.
Custom Scripting includes a niche-specific prospect psychology document built from your 90-minute branding call with Felicia.
It helps clarify what your ideal prospect cares about, what they may fear, which language feels familiar, and what makes a conversation feel worth their time.
Their world
What they deal with every week.
Fears
What makes them hesitate.
Priorities
What they want protected or improved.
Decision triggers
What makes a call feel worth it.
Words to use
Language that sounds familiar.
Follow-up angles
How to continue the conversation.
Niche signal
Specific markets give the message something to grab.
The branding already points the campaign toward a market. Custom Scripting carries that specificity into the first message and the follow-up.
Upgrade pricing
Add Custom Scripting to your Standard campaign.
If you want the campaign pointed at a specific market, add the custom language layer before scripting begins.
Questions or manual billing?
Call Terry +1 406-366-9280
Questions
The short version before you add it.
Do I lose anything from Standard?
No. Custom Scripting is added on top of your Standard campaign. You keep the branding, targeted leads, The Machine, appointment support, lead qualification, and Terry's calibration calls.
When should I decide?
The best time is during branding, before the connection and follow-up scripts are built. That way the sharper message is included from launch.
Is this only for one niche?
It is strongest when your campaign is pointed at one clear market. The more specific the market, the more useful the Buyer Blueprint and custom language become.
Does Custom Scripting guarantee extra cases?
No. The campaign guarantee remains the Standard TLN guarantee: 200+ targeted leads and 40+ booked appointments. The conversion math shown above is an example to explain why resonance matters.
Ready to sharpen the campaign?
Add Custom Scripting before your outreach goes live.
If your campaign has a clear ideal client, this is the moment to make the language match. Text Terry or tell Felicia during branding that you want Custom Scripting added to Standard.