Today, everyone has a digital life & LinkedIn Profile Tips will help you attract the right mlm leads to you. The Internet has given us so many platforms to showcase our many talents and has made our lives way easier than it was before.
Not only that but now the social media has become the primary way of reaching people, announcing your big wins, and sharing all the nitty gritty details of our lives.
You know that, of course, and you’ve probably realized that different social media networks have different purposes. Like Facebook is all about family and what is going on in your life, the big updates.
When you go to Twitter it’s about conversations or some sort of controversy, basically some sort of engagements.
Instagram is about the latest and coolest pictures and Snap-chat is all about your 24 hours and making yourself look good. But LinkedIn is all about business and professionalism.
Which is the only reason you’ll find people on LinkedIn trying to boost their sales, create referrals and make connections that have the possibility of turning into referrals or potential future success.
So, in this blog post I’ll tell you more about how you can use it to your ultimate advantage. These 11 tips will help you look more professional, get more referrals, help you boost your business and get more cash inflow.
1. Choosing A Specific Target Market
The first of many LinkedIn profile tips is very crucial. It’s choosing a specific target market. You must make sure you have the right audience in mind because you can’t appeal to everyone and can’t make your profile speak to literally every person out there.
That is a futile attempt and I suggest you stop trying to do that at all. How you make an impact is by narrowing down your audience. Make sure your profile is not being wasted because every view is from a potential customer.
It’s important to reach the right people and stand out to them.
On LinkedIn, you have to turn away from those you don’t want. To help you find your target market, here are the 3 most effective LinkedIn Profile Tips that I have come up with:
- Think about who do you love working with? Do you like working with people who don’t beat around the bush and get to the point? They’re gonna crush whatever they do. Or, do you like working with people who are emotionally driven, or moms, or sales people? Who isn’t that you love to work with? Always focus on the people and personality types you would love working with.
- The second one is the “asset test” as I like to call it. The test is simple: think about who would you like to go on a vacation with? Those are the people you would want in your business too. In network marketing it’s all about building people rather than simply building business. Because once you make connections and build people up, building the business itself becomes so much easier. If you enjoy the company of people around you, people you work with, you are likely to build a good business in network marketing. So when choosing your target audience, always ask who would you love traveling with?
- Another important thing is to see who would make a great customer if they chose to do it. For example, I have a friend Myrna Buckles who’s in the hair business. She is a hair loss expert and in a company called Monat Global. Her target audience is hair dressers and salon owners. So, when she recruits, she is focusing on her target audience and their clients and customers too. This way, she recruits a lot of people who are interested in the products because she’s going for the right people.
2. Banner Image | LinkedIn Profile Tips
Once you’ve decided on your target audience, you need to create a good banner image. Your banner image is not merely some graphics, or just a picture of you or simply something put there for the sake of it.
It is the first thing a person visiting your profile sees before they talk to you, which is why it is important to catch their attention right there and then.
A good banner image will set you apart from the rest. It needs to look professional and put together.
You could make it yourself or get someone else to make it for you, just click here and I’ll help you out. But it must look professional and clean.
3. Profile Picture
The third of my LinkedIn profile tips relates to your profile picture. First things first, it should always be professional. For guys it’s not absolutely necessary to upload a picture in a suit but it does give you an advantage of looking sharp and clean.
It shows you mean business and because LinkedIn means professionalism, looking your best is important. It makes you look more credible and gives your prospect a chance to be impressed by you before they talk to you.
To look professional, you don’t need to invest in something costly, the picture should be where you look great and confident. It could be taken by a friend for that matter, but it must show that you’re a professional who’s not here to play.
Think of it as an interview, you must look good and presentable.
4. Pick A Proper Keyword
Once you’ve decided who your target audience is, the next important LinkedIn profile tip is to pick a suitable keyword. This is vital because LinkedIn is the only social media platform which has the feature of SEO-based (Search Engine Optimization) search results by combining a search engine facility like Google and being a social platform.
This allows you to be easily searched. For example, I’ll pop up when someone searches for nutrition and recruiting.
This is because my areas of expertise are these two. But don’t just copy me, be more creative. Do some research.
Think about what do you want people to search for that would make you pop up to them? When you’re making your profile, you should have your keyword everywhere.
This increases your chances of being found and that too by the right audience.
5. Name
It is also important for you to put your name how you want to be called and searched for. You should then put your keywords next to your name, like mine is Terry J Gremaux – Nutrition and Recruiting. You may find this weird but it allows you to pop up on the search engine easily and the more you recruit and connect with people, the more people will use those keywords and your name to search for you, rather than you searching and reaching out to them.
Just below my name is written “I am a God first man that is passionate about helping amazing people live healthy, energetic lives.” This tells my audience that I love working with Christians who are health conscious.
This is who I am, and that’s how my summary goes as well. So, add your keyword phrase and make sure it’s something precise and punchy so that it gravitates your right audience towards you.
6. Description (Elevator Pitch)
Your description is your elevator pitch. This is where you tell the visitor about yourself, but in very few words.
It’s the trailer before the film. Just below my name is written “I am a God first man that is passionate about helping amazing people live healthy, energetic lives.”
This tells my audience that I love working with Christians who are health conscious. This is who I am, and that’s how my summary goes as well. So, add your keyword phrase and make sure it’s something precise and punchy so that it gravitates your right audience towards you.
7. Summary
The next of 11 most important LinkedIn profile tips is your summary. It’s extremely critical because it’s like your cover letter.
When professionals are doing their research of who to hire, they’ve gained these skills either as a part of their education or as one of lifelong experiences.
So, in these skills they look for who to hire and who are they “wasting their time” on. They do this by reading your summary and I can guarantee at least 80% of professionals will read your summary before they get in touch with you, or reply to your message or even look at your connections.
Your summary has to be good, it needs to sell you and be compelling. It needs to interesting.
For example, mine is very targeted and precise. It talks about how I love God and how God is a priority.
So, you need to pick at least two things that sell you. Something that makes people reach out to you and say something like they’ve been looking for someone like you.
8. Choosing A Call To Action
Next one is call-to-action. It’s good to have a capture page where people can click something and it performs the action that you need them to do.
This is one of the most effective ways to generate leads. For example, in my summary I have two calls-to-action.
You can pick one. And it should ideally lead to somewhere where they can get value.
If you don’t have a landing page where people can receive a free gift for putting in their information, you need to tell them how to reach you, whether by text, by Facebook or however you prefer. For example, some people’s call-to-action is they require appointments to be made.
This is basically important for when you’ve written a good summary, people would naturally want to talk to you and get in touch. So in order to give them an opportunity to do that, you need to set up your call-to-action effectively.
9. Articles From Pulse
These LinkedIn profile tips are cool because LinkedIn itself provides a blog space which is free for you. There you can read others’ articles and you can take good advantage of it by writing articles to your targeted market.
I would suggest to write an article a month minimum that speaks to your targeted market directly because it’ll attract the right audience as well as attract other Pulse readers too.
This makes the whole process of owning a blog so much easier because you already have one with LinkedIn and you don’t need to create and manage a separate one. Even if you don’t see yourself ever owning a blog, it’s a cool thing that LinkedIn already provides it because through that not only can you write and read valuable pieces, but your chances of being discovered become even greater.
If your profile is set up how we’ve discussed and you’re active on Pulse, you’re much more likely to be discovered and approached. It’s free and there for you to use it and make the most of it.
10. Experience
It is highly important for you to fill out your experiences completely. LinkedIn is a professional site and everyone on it is a professional, so it is vital for you to fill your experiences completely.
Because leaving it blank or incomplete raises suspicions and can make them wonder if you’re hiding something.
In order to avoid any blurred vision and confusion, make sure you fill it in because one way or the other you’re likely to be discovered by someone simply on the basis of your experience. It would let you connect to people from that world.
For example, you worked in Dell and mentioned that in your experience, so when people search for Dell, you’ll also show up on the search engine.
if you’ve worked with multiple companies, mention them too. This is how you’ll get discovered.
11. Professionalism is critically important
The last of my 11 LinkedIn profile tips is something that you must remember because LinkedIn is a platform for professionals. It does not mess around.
People on it are also professionals and with calculated moves. It’s not like Facebook where family is on display or any other social media site. It’s all about business.
Think like a business owner, what choices would he make, what would appeal to them. Don’t have idle conversations or go back and forth as if you’re chatting on Facebook.
Be precise. Think like a professional. Make your communication to the point.
Leverage these tips and step up your LinkedIn game. It will do wonders for your network marketing career! And if you liked the article, share it on Facebook and Twitter so your friends can get this value too.
I hope you loved this blog about LinkedIn Profile Tips! I love you guys. See you in the next blog.
Terry J Gremaux – +1.406.366.9280
