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How To Build A LinkedIn Profile To Produce Insane Business Results
Your LinkedIn Profile is like going on your first date. Let’s just you met the partner of your life at a local get-together that you enjoyed last night. Yep, you’ve exchanged Facebook accounts, not numbers. That’s just what happens these days.
You two hit it off. So much rapport, finishing each others sentences & true love is hitting on all cylinders. This is so good. You get up the next morning to a FB message. Those twitter-pated butterflies start flying in your belly as you click on the message.
It’s a gratitude message & a setup for a dinner with you two tonight. Do you immediately snap a selfie with you just rolling out of bed and send it over? You know, your hair is a mess. Hopefully you have clothes on but who the heck knows.
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Or do you start getting ready for your special night a couple hours early making sure your clothes are perfect, your hair is sensational & your presentation is to die for? I thought so.
See, your LinkedIn Profile is the same way. I see so many hurry up through their LinkedIn Profile not putting much time, thought & attention on it. This is the center piece of all your marketing on LinkedIn. This blog post is designed to help you with every piece of your LinkedIn Profile. I will help you create a LinkedIn profile perfect to for you!
Your LinkedIn Profile Is The Start Of A Critical Relationship
Your entire world on LinkedIn starts with your profile. You are on LinkedIn for only 2 reasons, you have a business or you are looking for a new career. In both cases, the relationship with your wanted prospect judges you & whether they will engage with you based on your profile.
Unlike Facebook, your LinkedIn profile is operates like a website. Linkedin is the #1 place in the world to find another person you are looking for. When your prospect finds you, they are going to look at your LinkedIn profile to ultimately decide whether they should reach out to you.
That relationship could ultimately change the dynamic of your life forever. Just like true love that most of us are so grateful to experience, that hire of a lifetime or the next amazing client you attract to you will do the same thing. Pay attention and make the desired changes.
Building Your LinkedIn Profile In Simple Steps
The above image is my LinkedIn profile. Click here to connect with me. I’d love that! What you see above is what the eyes of my perfect prospect first see. Your prospect needs to feel they are in the right place and you are the answer to their pain.
That decision happens within a moment. It’s a feeling that they have within seconds of looking at your LinkedIn profile. This is why every step is so crucial.
Your Profile Picture
The first step is choosing a good LinkedIn profile picture. LinkedIn is a business network. You must look professional, confident & open. I see so many profile pictures that look non-professional. Don’t make that mistake.
Even worse, look at your picture and make sure you are smiling. The energy in your LinkedIn profile picture is everything. Be open & smile so people desire to connect with you.
Have you ever been in a sports bar or establishment when someone walks in the door & instantly you know they are someone to stay away from. You may even leave the sports bar out the opposite door. You judgmental awesome person you.
You have to laugh a touch at that & I hope you do. It’s just so critically important that you understand energy. We all feel energy from people and we act accordingly if we are smart. You want your prospects to jump at connecting with you. Be warm, be open & be someone others love to connect with.
Your LinkedIn Profile Background
Welcome to the greatest waste of space that I see on most LinkedIn profiles I ever look at. If you need to scroll up, go ahead. Look at my background or banner image. (see many examples here)
Your LinkedIn profile background is NOT a place to advertise how great you or your product is. Your background image MUST grab the attention of your prospect and tell them if you are the perfect solution to their problem or not.
Contray to what most belief, great branding is meant to be a filter. It’s meant to push away those people that aren’t absolutely PERFECT for you. This way, it saves you countless hours of time.
If you LinkedIn profile background image answers the question to your perfect prospect, then you’ve nailed it. If you’re having difficulty figuring out who your perfect prospect is, go read this entire blog post.
Your LinkedIn Profile Headline
The LinkedIn profile healine has a very unique purpose. You want to make sure you do some thinking before you set your final headline for your LinkedIn profile. Remember before when I told you that LinkedIn is the #1 platform to find people?
This is where you need to think about this. Your LinkedIn profile headline is designed to describe you to your prospect. This is also used in LinkedIn search for other people to find you.
For me, authentic relationship building is what we do. Our core message inside of our company is “making business easy” & we use the power of LinkedIn to make that happen.
Your LinkedIn profile headline should back up what your LinkedIn profile backgroud image is speaking to your prospect. Always remember, your profile isn’t for you, it’s for your prospect.
Build a powerful headling that explains your message & works synergistically with your background image. This is the magical power of your LinkedIn Profile. If you’d like some help developing this message, go here.
Your Contact Info On LinkedIn
This may be the greatest mistake ever made on LinkedIn. The reason for you putting together a LinkedIn profile is to get contacted, right?
So many people that I find don’t have their phone number or email listed. Like seriously folks, do you like business?
Here is my CLEAR opinion. If you like money to be deposited into your bank account, fill out ALL your contact information MINUS your address. If you don’t, you are committing suicide to your business.
How To Change Your LinkedIn Profile URL
Did you know you could change your LinkedIn profile URL? Yep, you can. Before we talk about the how, why would you ever want to do this.
Remember back to LinkedIn being the #1 place to finding other people…
Knowing & understanding this point will give you your simplistic answer to the above question. You can tweak your LinkedIn profile URL to more highly be optimized to get searched by the prospects you want to find you.
This is why it’s critical to know your EXACT niche target market. If you don’t understand your niche market & who they are, you will just be guessing. We are here to help!
Think about who is looking for you & what they would potentially type in the search bar of LinkedIn or Google. That term that so describes you & brings your perfect target market to you. That’s what your URL should be. Now, go play but make sure you are thinking through the eyes of your target market!
Your About Section Is The Deep Conversation
Everything we’ve spoken about so far has been eye-catching & attraction based. Your LinkedIn Profile About Section is designed to take your prospect on a journey to see that you are their answer.
You have a massive hurdle to get over 1st but I have some good news. If your prospect is at this stage, they like you. They have scrolled down on your LinkedIn profile a few notches. Study the next picture quickly.
You must get them to click on the “see more” button to read the rest of your story. Most people have their resume here or some award they won. If you want to see the rest of my story, click here.
Sorry to burst your bubble but your prospect doesn’t care about you. They only care about WIIFM. What’s in it for me. That line is the only thing your prospect cares about just like you.
You only have a few words to catch them. Your desire is to write a story about how their pain can be solved. Would you click see more above if you were reading my profile? You have a total of 2,000 characters to create magic for your prospect.
Make your first sentence catchy to make your prospect click. Then take them on a journey with a call to action at the end. What do you want your prospect to do if they love you? I choose to book an appointment so we can connect on a deeper level. If you’re not a good writer or really have no idea where to start, we can certainly help. Go here for more.
The Featured Section
Your featured section is designed to share what is important to your target market. That dang word has show up again! You must know what they desire. You don’t fill this section up just with things to buy.
Think hard about valuable content that your perfect prospect will love. In my case, my website is by far the best place for anyone who loves what I do. You can add websites/links, YouTube videos or static images.
I highly encourage you to take advantage of this section. Up until now, you’ve been building credibility. It’s now time to get your prospect engaged with your sharpest material.
I would highly advise that you have no more than 4 featured links or images. To many featured items causes nothing to work. Your prospect has no idea what to actually focus on.
Your Dashboard Tells The Real Story
I’ve come to realize that marketing is all about testing. We can talk about theory all day long but the marketplace will always tell us the real story. We just have to listen.
Your LinkedIn marketing is no different. This is a picture of my Dashboard on one of my LinkedIn accounts.
This Dashboard tells me everything I need to know. Make sure you’re tracking the RESULTS, not just the actions. If you aren’t having other humans viewing your profile, something is wrong.
On the contrary, if you have a lot of people viewing your profile but no action is happening, that’s not good either. How many search rankings are you showing up in?
These things are how you go faster to make sure your marketing & your LinkedIn Profile is doing what it is suppose to.
I’m not going to take you into the experience category because I think it’s not necessary to point out the obvious. Fill out your experience & education to the max. It’s very important.
If your sitting here thinking this was awesome, please go down below and grab my free course. I said NO COST.
With Generosity,
Terry Jay Gremaux
+1.406.366.9280
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Generosity In Business | How To Create An Irresistible Atmosphere
Generosity in business, does it even matter or should you just sell hard even if it doesn’t feel good? As we were talking over our weekend plans she told me it was too far to drive for a day but something deep down directed me to go anyways.
For some strange reason, she awoke from sweet dreams an hour before normal. We had planned on heading north about 1.5 hours to a series of bays on the Sea of Cortez in Baja, Mexico between Loreto & Mulege.
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Generosity In Business Has Many Turns
There are 5 bays and numerous other beaches you could drive to. Which will we stop at? She had asked me what our plans were & I simply stated to allow the universe to direct our path.
In case you are wondering who the she is, she is my wife, Felicia. Generosity in business doesn’t only work, it’s the only way. In this blog as I finish my story, I hope to share with you a different way of looking at business.
We arrived at an incredibly beutiful bay but something inside said, it wasn’t the one. It just didn’t call me on this day.
The Way is not in the sky; the Way is in the heart.
To me, this means to allow your heart to direct the way. We call this intuition or a gut feeling.
The Start Of The Day
Coming around a corner on the edge of a cliff, this campground on came up on our right side. Immiedately something told me that it was the one.
I said, “Sweets, this is where we will call home to our day off.”
And so, it was. We stayed on this beach for the rest of the day. Shortly after setting up camp, our new neighbors came over to say hi. We learned later her name was Jenie.
What You Didn’t Know
1 month ago as a holiday gift, we decided to order a really nice inflatable kayak from Sea Eagle. By now you know we are staying in Mexico. This means it needed to be shipped to Mexico.
Our kayak has been held up at the border. As Jennie warmly walked on over to our jeep to greet us she said. “Oh & by the way. We are heading into town for a bit & you are welcome to use our kayaks. They are on the other side of our camp.”
You have no idea but Felicia was just speaking about wanting to be out on the water as I muttered “be present” back to her. The universe had delivered again.
Generosity in business creates an atmoshere to thrive in for your customers. It’s that intangable feeling that people become addicted to. They don’t know why it feels so good. It’s a feeling, not a tangible thing.
Creating The Feeling
What we are all searching for in business is the creation of that feeling. How can we create a feeling that becomes addicting? When we first start, it’s all about cashflow. Most of us would do anything or create anything to make a dime.
Here at TheLiveNetworker, our goal is to make business easy through authentic relationship building or generosity. You can’t make business easy using solely your head. It will not work.
Much like my story above. It we were looking at the map or outside our window for sheer beauty, we never would have found the spot. We wouldn’t have expierenced the sheer generosity from Jenie & Dan. We never would have been out on that kayak in the middle of the ocean.
In much the same way, use your head to go to the appoximate destination but let your heart pick the exact path. Let that feeling inside you take the reins that doesn’t really make sense. That feeling is called intuition or your gut feeling & is never wrong.
The Generosity Circle
This entire idea of the generosity circle came from an amazing guy, Jay Shetty. Oh yeah, I highly reccomend his book as well. Click here to pick it up.
Jay has influenced & deepened my look at business recently. I didn’t want to take 100% credit for how I think because that would be wrong.
Generosity, love & care are all the same to me. When most of us send generosity or love to others, we expect the same dose of generosity to come back.
That is just not how the universe set it up. It’s a culmunation of generosity & love sent that makes all the difference.
Generosity in business is like a boomerang. The more you send out, the more you will recieve. The optical allusion is it will almost never come back from the source you game it to… by design. Otherwise it would be too easy.
One Surefire Way To Create Generosity In Business
If you are still reading this article, it’s obvious you would like to create more generosity in business. If it is true that love & generosity is like a boomerang, it is my opinion that I will give out as much as I possibly can.
This is what I do. If I meet you & like you (hahaha), I will send you a card & brownies. This is no joke. Ask anyone who has had a call with me.
Financially does this make sense? Well, I know have numbers to back it up but… Imagine this for a second.
I meet you & we have a great first conversation. We talk about you & what you are focused with. We create another appointment for me to present my business to you.
Before we meet the next time, you receive a nice to meet you card & a sweet treat. Do you think your “feeling” will be a touch different about me? Do you think you’ll want to put more people in that “feeling”?
On top of that, your birthday rolls around and you get a card from me with cake bars. You haven’t spent a dime with me but now you feel cared for & loved.
If you continue to send gratitude & love to prospects & customers, the atmophere around you is irrestible. People just want to be in it & soak it up. They want to send referrals your way constantly.
Your Generosity In Business Must Be Authentic
Just remember, your generosity in business must come from a feeling tone of generosity. It’s not about the card & brownies. It’s about the energy that it comes with.
Generosity is an action, it’s not a thing that you do. It comes from the heart much like the quote earlier from Buddha.
Jenie had incredible generosity. She also understands how the universe works. The luckiest people in the world are the most generous at a heart level. Things just happen to them “by chance”. Except it wasn’t by chance, the boomerang is just coming back.
In Conclusion
There is not a doubt in my mind that Jenie was a boomerang of generosity coming back to us. Generosity in business isn’t a transaction & those who treat it as such will NEVER get results.
As we were leaving to head home, a car drives up. The driver gets out and opens his trunk, a normal thing in Mexico. Knowing he was selling something, I’ve learned to give generous presence to see what they have to offer.
Felicia had been wanting a cinnimon roll, American style, for months. No joke, we couldn’t find one going to bakery after bakery. Out on a bay with no cell phone service in the middle of nowhere, it show up.
The next morning, the sugary sweet flavor reminded me of generous outpouring of the universe. Our job is to tap into it & become a terminal instead of a stop gap.
Generosity in business is not a fad. It will never where out. Your competition can’t outspend you. If you like this, grab our course down below.
With Generosity,
Terry Jay Gremaux
+1.406.366.9280
PS… If you enjoyed this article and got even a little piece of value from it, it would mean the world to me if you commented down below.
This helps me become better at everything I do to bring better content to you. I appreciate you!
PPS… Would you like to increase your enrollment percentage 250%? How about your referral percentage by 300%? This (CLICK HERE) is how we did it!